A raw, soulful conversation with Emily Walker and Dr. Kimberly Rose Pendleton on evolving your business, navigating identity shifts, and rebuilding your body of work. Watch the full replay of Descent: Lessons from the Underworld.

Your framework sits at the intersection of learning design and marketing. It’s not just what you teach — it’s why your work creates transformation. In this post, explore how a strong framework supports scalable offers, clarifies your brand message, and positions you as a leader in your field.

In this case study, Emily M. Walker — framework design expert and scalable offer specialist — shares how she worked with Gretta Ford to design a signature framework and assessment tool that personalizes every client journey and anchors Gretta’s body of work with clarity and depth.