I went slightly unconventional with my word for 2025.

I chose delusional

(to be precise, I chose delulu because apparently I’m chronically online)

Here’s why 👇

2024 for me, like for so many people, was an extremely hard year.

Amidst all the rollercoaster of terribleness, I lost my connection to the magic.

To the sparkle.

To the big wild dreams.

When I first started my business, I loved weaving together a borderline unhinged level of dreaming together with strategic structure to make those visions real.

Delulu is the energy that had me asking in 2023, ‘what if I booked a villa in the south of France and hosted a luxurious retreat for people to expand their body of work?’ I’ve since hosted two successful retreats in Provence and will be hosting my next one in fall 2026

Delusional is the energy that had me saying ‘watch me’ when people said I couldn’t possibly quit my cushy corporate job to go full time in my business, and I then went on to surpass six figures in my first year.

My client looked at me like I was delusional when I told him to double his best goal for scaling his business, and he then finished his year just under half a million dollars in revenue.

I firmly believe to run your business you need a healthy serving of delusionality.

To ask the big bold questions, to courageously put your body of work out there into the world.

As thought leaders, as innovators in our industries - we are going to be at the forefront of the new wave of thinking, doing and being… and that’s going to require that we get reallllll comfortable in the delusional zone.

It’s delusional to think that we can steward a new way of circulating wealth by putting more money in the hands of good people

It’s delusional to think that we can show up boldly, authentically, fully as ourselves, and literally change lives through our expertise on a massive scale

It’s delusional to think that we can do all of this while living a big beautiful life, without compromising on what matters most to us, while prioritizing our families, our relationships, our pleasure, our joy.

It’s delusional… and… to that I say… watch us. We’ve got this.