from scratch
Turn your brilliant idea into a life-
changing online program.
Your work is deeply transformational.
Rich, nuanced, complex.
It’s why you thrive one-on-one, being able to really sink your teeth into the work that your clients bring you.
It’s also why trying to distill and encapsulate your genius in a scalable program so you can help even more people feels like such a daunting task.
LET ME HELP
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Let's capture your cutting edge expertise
Through a groundbreaking program that sets new industry standards for how courses should be done.
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Let's celebrate the natural complexity of your work
By ditching cookie-cutter one-size-fits-all approaches and instead crafting a bespoke framework, customized pathways and curriculum to match.
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Let’s amplify the powerful, poetic artistry of your natural expression
Through relaxing into a life-first lens that prioritizes your energy, your values and your lifestyle.
Expand into a business model that feels a lot more, you.
why the post-it note methods just don’t work for you
Your brilliance can’t be encapsulated in a simple, linear, whip it up in a few hours curriculum.
Your genius needs way more than courses-on-courses that spend more time talking about marketing than how to create an impactful experience.
Your expertise/experience needs a Marie-Kondo level of structure and organization so those ideas can finally be encapsulated into a scalable body of work (one that actually feels like you).
Just because your work is complex, doesn’t mean we can’t find simplicity in the process.
HERE’S HOW WE DO IT
Through a series of 1:1 sessions over Zoom, I lead us through a slow gentle spiral from big picture vision down into the teeny tiny details.
Layer 1: Your Vision
You come first. Your vision for your life comes first. Before any decisions about modules, platforms, lessons, Facebook groups - we need to know what matters most to you.
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How do you want your life to look? How do you want to feel each day? What gives you energy and what drains you? What is the impact you want to make?
We use your clearly defined vision to inform all our decisions moving forward, so we can design a sustainably scalable offer + offer ecosystem that works FOR you.
Layer 2: Your Learner Archetype(s)
Who are you serving through your offers? More and more frequently, we don’t have just one type of learner that we’re serving…
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So if we don’t take the time to clearly define our different archetypes, there is not only a ton of confusion in our messaging, but it also weakens the journey we’re providing through our offers.
When we know who we’re serving, it allows us to build an intentional pathway that flows through our entire ecosystem, laying each offer directly at the feet of our people.
Layer 3: Your Signature Framework
Having a signature framework goes a long way into elevating you from just another service provider into a memorable brand with proprietary brand language and concepts.
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Your framework is so much more than an acronym or a list of steps: it literally frames and encapsulates your entire body of work.
You can use your framework to craft assessments for your programs, to define learner journeys, to structure your offer ecosystem and so much more.
Layer 4: Your Offer Ecosystem
Your offers don’t exist in silos. All the different ways you support your people, from workshops, to 1:1 services, to programs, and everything in between should work together harmoniously.
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This isn’t just about making sure you tick the profitability boxes to have one of each low, mid and high ticket offer - this is about crafting an intentional pathway through your offer ecosystem so that your people know exactly where to go next, and are excited to carry on with their momentum (then the profitability tends to follow 😉).
Layer 5: Your Program Macrostrucure
Now we have the vision guiding and grounding us, a clear idea of who we’re serving, a framework to orient and encapsulate your work, and we know how your program fits into your offer ecosystem.
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Now it’s so much easier to start mapping out a transformational, actionable program.
This starts by defining the macrostructure of your program - where are your people starting and where will they be by the end of the program? What are the modules and program components they need to get these results?
Layer 6: Your Program Details
Last, but certainly not least, we map out the details of your program. What are your talking points? How are you teaching people - video, audio, text, something different? What platform do you want to use?
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This is the layer that people try to jump to which ends up at procrastination station because you’re missing the structure that the first 5 layers provide (not to mention trying to choose a course platform before you even know what your course looks like).
By the end of our time together...
You’ll walk away with a detailed strategic outline of all the moving pieces of your framework, ecosystem and program, conveniently distilled into a living document so that all you need to do is create your materials and you’re ready to launch.
I’ve used this exact same process to design over 100 different courses, programs, certifications, workshops
I even used this same approach to design an experiential conference for over 1000 participants!
veterinary inventory management
homeschooling
divorce & breakups
salary negotiation
personal productivity
speech language pathology
sexuality
branding
gluten-free baking
messaging
accessibility & inclusivity
retirement planning
akashic reading
business coaching
abundance & manifesting
future forecasting
veterinary inventory management homeschooling divorce & breakups salary negotiation personal productivity speech language pathology sexuality branding gluten-free baking messaging accessibility & inclusivity retirement planning akashic reading business coaching abundance & manifesting future forecasting
THE EXPERIENCE
logistics
While the layers and milestones for each program are the same, every one of my clients is a little bit unique - so I adapt and adjust as needed to make sure that you are getting exactly what you need to feel 100% confident in your dream program.
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We meet once a week for a 75 min session - you bring your brilliant self and whatever helps you feel cozy, and I ask you roughly a million questions to pull all that juiciness out of your brain. I take notes during our sessions, building your Strategic Guide as we go along and I also give you the option to record if you would like.
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In between our sessions, you can voice or text message me all your questions, ideas and brainstorms (or send pet pics).
Occasionally, I may give you a small amount of homework, such as “think about names for your framework” or “see if you can break up this process into 3 steps”.
Homework is always optional and adaptable to your current workload.
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Throughout our sessions, I am distilling, sequencing and mapping all the concepts we discuss for your program.
By the end of our sessions, you will have a detailed guide outlining your framework, modules, lessons, core content, activities, action steps, tools, and more!
I am truly, deeply invested in your success. For this reason, I take on a very limited number of 1:1 clients at any given time.
WAYS WE CAN WORK TOGETHER
THE PACKAGES
Excited yet?! There are three main ways we can work together, and the best way will depend on the size of the program we're designing and the amount of support you are looking for.
01. The Mini
$3300
For the experienced service provider looking to take their first steps into scalability
This mini package is the perfect amount of time to:
Map out your signature framework OR
Design a one-day workshop OR
Map your offer ecosystem
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3x 75 min sessions
Strategic Guide summarizing our session outcomes
45 days of Voxer voice note support after our last session (you also get this during the whole of our design time together)
INVESTMENT
The investment for this package is $3300 USDPaid-in-full bonus: 75 minute session that can be used for material review, webinar design or for extra support ($1100 USD value)
Payment plans available.
02. The Signature
$7500
For the brilliant entrepreneur ready to scale their impact and their income with a premium program
This signature package is the perfect amount of time to:
Map out your signature framework AND
Design the curriculum for your signature program
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7x 75min Sessions
Strategic Guide providing a comprehensive breakdown of your new course (modules, lessons, core content, activities, action steps, tools, everything!)
45 days of Voxer voice note support after our last session (you also get this during the whole of our design time together)
30 minute refinement session after the first round of your program to make any tweaks or adjustments based on feedback
BONUS: the Course Builder Box ($147 USD value) - my toolkit that walks you step-by-step through creating mindblowing course materials
BONUS: Holding Space ($297 USD value) - my toolkit that gives you everything you need to facilitate your program
INVESTMENT
The investment for this package is $7500 USDPaid-in-full bonus: 75 minute session that can be used for material review, webinar design or for extra support ($1100 USD value)
Payment plans available.
03. The Body of Work
$12,000
For the in-demand expert looking to fully encapsulate their brilliance in a comprehensive body of work
This package is the perfect amount of time to:
Map out your signature framework
Design your offer ecosystem
Design the curriculum for one signature course OR two smaller programs
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12x 75 min sessions
Strategic Guide providing a comprehensive breakdown of your new framework, ecosystem, and course (modules, lessons, core content, activities, action steps, tools, everything!)
45 days of Voxer voice note support after our last session (you also get this during the whole of our design time together)
30 minute refinement session after the first round of your program to make any tweaks or adjustments based on feedback
BONUS: the Course Builder Box ($147 USD value) - my toolkit that walks you step-by-step through creating mindblowing course materials
BONUS: Holding Space ($297 USD value) - my toolkit that gives you everything you need to facilitate your program(s)
BONUS: Launch Magic ($697 USD value) - my signature program for planning a launch that works with your energy to seamlessly lead people into your programs
INVESTMENT
The investment for this package is $12,000 USDPaid-in-full bonus: 75 minute session that can be used for material review, webinar design or for extra support ($1100 USD value)
Payment plans available.
client love
Things people rave about working with me...
"Emily is my go-to expert for courses and group programs."
Whether it's a brand new offer or elevating an existing program, Emily has helped me craft learning experiences unlike anything I've ever seen before! I continue to see incredible results in my students and know that each one of my programs is engineered for powerful transformation.
- TASHA BOOTH
"Working with Emily is so much more than creating an online course."
Working with Emily has not just given me an incredible online course. She has given me so much knowledge, love, cheerleading, excitement, joy, and inspiration in how to run my business, how to talk to my people, and how to create things for my business. She has helped me develop a foundational body of knowledge and understand how to bring that knowledge to my people. She has held such an incredible structure of support that's helped me bloom and has grown my business in ways that I know are going to reap rewards for so many years. Working with Emily is so much more than creating an online course.
- FREYA ROSE TANNER
"Emily is an absolute expert in her field."
Emily was really able to take all of the ideas that I had in my head and put them in a flow that made sense. Before hiring Emily, I was feeling nervous and overwhelmed, but excited to get my certification program out there in the world. I wanted an expert to be able to guide me through the process of creating a certification program and Emily is an absolute expert in her field. Having her expertise and eyes on the program every step of the way gave me a lot of confidence to put it out there in this world and it has been really successful, I'm about to start my second round! If you’re thinking about hiring Emily, I so encourage you to go ahead and make that decision.
- DESIREE KAYE
Your questions, answered.
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Short answer: No. None of my services include done-for-you course creation.
Long answer: I believe that when it comes to the actual building of your program, once you have a solid program blueprint, the creation of your materials draws on a few different areas of expertise. We work together in a done-with-you capacity to pull the brilliance out of your head into a highly-detailed program map.
From there, you can either create the materials yourself (with the help of my courses and templates) or I can recommend other experts to support you such as graphic designers, videographers, tech VAs etc. -
I love helping improve existing programs- I recommend you check out my Elevate Existing private design service for how I can support you with an existing program.
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My biggest priority is that you feel 100% confident and in love with your program by the end of our time together. Sometimes we may need an extra session or two to make sure all of the details are in place. In this case, the extra sessions are included in your package fee.
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It depends on the size of program you're creating and how fast you like to work.
In general, a signature program will take about 2 months for us to map out (3-4 weekly sessions a month, with the last week of each month off for us to integrate and catch up).
Every client is different, I have some clients who presell and start building their programs in the middle of our work together and others who prefer to finish our time together, and then take anywhere from 3 weeks to 3 months to build out their program.
The important thing is to honour the way you work best and to go at your own pace.
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Absolutely. In general, I find more time is needed than just one session to really map out a powerful offer. That being said, if you want to pick my brain or get my eyes on your program outline, you can email hello@emilymwalker.com to book in. Session fee is $1100 USD and must be fully paid before the session.
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Yes! A 75 minute session is a great opportunity to map out the perfect launch event to lead people seamlessly into your program in a way that feels great for you. We can also brainstorm prelaunch content runway topics.
This launch planning session is included as a bonus if you pay in full for any multi-session package. -
I'm currently booking 1.5-2 months in advance. As I only take on a limited amount of clients at a time, the spots tend to fill up quickly, especially in January and September.
I don't take any new private clients in August or December. -
If you're curious about what it's like to work together, I encourage you to fill out an application and then we can hop on a discovery call so I can answer all your questions!
In the meantime, feel free to DM me on Instagram @emily.mwalker
