Course creation expert Transformation architect

Queen of designing life-changing online programs

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What do fallen angels, 1000 types of mould and croissants have in common?

Picture this: Accepted into teacher college, check! Devouring my body weight in croissants while on a research project in France, check! And I was well on the way to finishing my masters (studying fallen angels, of all things) when I got the feeling that teaching kids in a public school just wasn’t for me.

I ran in the opposite direction and faceplanted into the field of learning design

It started with me taking it upon myself to create a training manual and program to help the staff at my current job. You might be thinking, Emily, that sounds like my WORST NIGHTMARE.

In which case, we’re going to get along brilliantly because you have to understand, this was fun for me.


stepping into my magic

one workbook, 96 slides, 1000 types of mould

Fast forward a few years and I was working with universities, government and large corporations to develop certification programs, create training materials and facilitate workshops. As much as I loved structuring, organizing and condensing information for my clients, I hit my limit when I had to create a ridiculously long workbook about 1000 types of mould.

Cue me realizing there was a huge opportunity to use my superpower of designing powerful curriculums in a new way.

Lassoing comets and choreographing dances in hurricanes

I took everything I’d learned in the corporate instructional design world, applied it to the online entrepreneurship space, where very few people knew about effectively mapping out a transformational learner journey from start to finish, and made it feel like choreographing a dance in a tornado for people who have creative brains.

Now I get to design powerful + profitable online courses with clients all over the world who light me up like a Christmas tree every single day.

Let's design your transformational program in a way that doesn't leave you totally burnt out

Newsflash! Designing and creating an epic course in a weekend is BALONEY.

The online course industry is massive, and creating a course is a brilliant way to scale and get your big ideas and actionable insights into more lives, but the main focus should be on designing the learning experience, not designing the launching experience.

So many marketers selling courses about courses seem to have it the wrong way round. Of course, you want your course to sell, but when you’ve done the foundational work of purposefully designing the curriculum for people first and profits second, the value becomes obvious and irresistible to those who need it most.


Let's make your vision a reality


It's time to make magic.


a free series to get you started on your program creation journey


a free series to elevate your existing course from amazing to life-changing