A luxe-yet-cozy group coaching experience that shows you how to design, create, and launch your DREAM signature program without using cookie-cutter strategies — even if all you have right now is an idea

You’re a brilliant online business owner with skills + expertise so powerful it literally changes lives (you have the testimonials to prove it!)

Now you’re ready to change more lives with a signature program that has scalable intimacy at its core.

The problem? It's one of two things:


You don’t know how to progress your program beyond a soul-tingling idea.

You’re an in-demand (but maxed-out) expert with a unique approach to the work you do, but you’re not an expert at packaging that brilliance up in a way that’s delightful for you to deliver and gets your clients OMG-level results they rave to their peers about.

Your brain feels like it has 285 tabs open and each one contains information that feels important enough to include in your program.

  • How do you know what to put in and what to leave out?

  • How can you make sure you’re not overwhelming your clients with “too much” content while also feeling 100% confident you’re giving them enough to get them tangible results?

  • How do you go from half-baked outlines currently spread across Google Docs and post-it notes to beautifully streamlined curriculum that leads someone directly to the transformation they’re craving?

  • How do you know whether to refine what you already have or to burn everything down and start again?

  • How do you decide what’s worth keeping and what parts of your brain still need downloading into the course material?

  • How do you take it from 'just another course' to a 'never-seen-before experience'?


You already have a program created and a few people have trickled through it, but you know it could be infinitely better.

You want the magical results you deliver on a 1:1 level to be accessible through your program, and that’s not currently the case (even though you put so much time + effort into building it). You just don’t know where to go from here.

You're ready to take this asset that you currently feel, dare I say, a little embarrassed to share, and transform it into something you're so proud of that marketing it feels like the easiest thing in the world.

whichever camp you fall into, here's something else I know:

You’re burned out from cookie-cutter approaches that never seem to work for you, but you still wish someone would give you a step-by-step plan for designing, creating, and launching *your* dream signature program.

That, my friend, is why The Incubator is so special.

hi lovely

I'm Emily!

learning designer for wildly capable entrepreneurs who care deeply for their clients.

I’m also described by those in my world as a course doula, transformation architect, and macaron connoisseur. (Okay, that last one is self-proclaimed.)

My own life’s work is architecting life-changing online programs, everything from tiny offers to revolutionary certifications, in a way that honors your unique strengths, preferences, capacity, and goals.

It’s why I use customisable frameworks, not rigid cookie-cutters.

Less one-path-fits-all, more if *this* is where you’re at and *this* is where you want to go, here are the milestones you’ll want to meet and here are the different ways you could meet them.

  • Idea of weekly live calls make your eyebrows sweat? We’re not going to build your program around live calls mmmkay?!
  • PowerPoint slides make you roll your eyes all the way back to 1998? Don’t have to have ‘em.
  • Dread writing a script? Let’s create a detailed outline and let you free-fly on the mic.
  • Can’t imagine spending eye-watering amounts on video production? There are so many other options for presenting your materials.

I could go on (and on…)

Before stumbling upon the magical Narnia that is the online business world, I worked as an instructional designer in the commercial, government, and university sectors.

In the corporate world, it's a given that you need a learning designer when you're crafting a course - so as an expert in designing high impact, results-driven learning experiences, I would be brought in by companies to help them bring their vision to life.

I loved learning design, but didn't love compliance training topics so I decided to bring my skills to the world of online entrepreneurship

Now my days are now filled supporting 6- and 7-figure coaches, strategists, designers, best-selling authors, and agency owners, all rocking their businesses in super unique niches, from inventory management for veterinary clinics, to baby sleep training, to sacred sexuality, to sales pages, to career coaching, and beyond.

The outcome of working with me is always the same:

You’ll design, create, and launch a one-of-a-kind course or program that you’re legit obsessed with and that reliably + repeatedly gets your clients incredible results.


Feedback from Karens students
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My approach is a concoction of:

learning psychology

So you give your clients the best opportunity of actually implementing what you teach in your program and actually achieving those juicy results they crave (which means epic testimonials are coming your way on repeat)


So you give yourself the best opportunity of designing your program in a way that’s aligned with who you actually are and not who the online industry says you should be (which opens the door to marketing with absolute integrity and delivering with pure joy)

your unique brilliance

So you create a program unlike anything your industry has ever seen before (which immediately elevates both the positioning of your offer and perceived value of your work)

The Incubator is your official permission slip to ditch the “shoulds” of course creation.

Instead, I will show you how to lovingly + intentionally design, create, and launch a program so unique you can’t help but shout about it from the rooftops.

Speaking of rooftops, designing + creating a program is a lot like architecting + building a house. You wouldn't start trying to build a house if you didn't know whether you were building a cabin, a condo, or a mansion, right? You have to know what it is and why you're building it before you start nailing 2x4s or choosing wallpaper.

You have to start with a blueprint, establish the foundation, and intentionally design each detail around the desired end result. The same is true for your signature program.

  • Meticulous planning — I show you what your program must have, could have, and doesn’t necessarily need to have, and all the different ways you could approach creating it.

    It’s soooo much more fun when you can see the beautiful opportunities actually available to you. You’ll go from “can I really create my program like that?” to “OMG YAY I can create my program like that!!!” Even if you’ve already built your program, I’ll help you determine whether it needs to be ripped down to the studs or needs a fresh coat of paint and new windows.

  • Solid + safe structure — I show you the different frameworks you could play within to ensure your program stands the test of time while being a delight to deliver — and isn’t something you want to burn down in a few months because it’s not getting people rave-worthy results.

    Think of it as customized step-by-step. I show you all the possible pathways, guide you on how to choose which one feels best, then I walk it with you. You’ll have the confidence it will work (and won’t be a waste of your precious time + energy) and the satisfaction that it’s perfectly tailored to your personality and strengths.

  • You-infused customization — I know you hate the thought of there being another program out there like yours *shudders*.

    Once you have that solid structure in place, I’ll show you all the ways you can further customize your program and infuse it with your unique brilliance so your dream clients can’t help but choose it, love it, and tell their friends about it.

  • Expert support — If you wouldn’t build a house without the help of a builder, why would you expect yourself to be able to design a program without the help of a learning designer? .

    Serious question. I’m a learning design expert first, launch expert second, and that’s why my Incubator clients finally feel like they can create their dream transformational offer and sell it with ease.

    The ease piece doesn’t come from a killer sales strategy, it comes from knowing your program can deliver exactly what it promises to the highest standard. While you’ll be wearing all the hats of an architect, builder, and interior stylist, you’ll be doing so with my step-by-step support.


Emily has helped me create a course that I absolutely love

It’s finished! I have something to share with other people that I’m proud of. Even with my perfectionist tendencies, Emily has worked me to get it to completion. Already, I have people enjoying it and saying it’s changing their child’s life!

Emily made the process so easy and enjoyable. She was flexible and resourceful, but also not afraid to get me to think about things in new ways too.

I really appreciated her ability to listen and focus in on what i was thinking about, tackle any type of question that i had, from tech to lessons and ideas to color schemes

I just feel so excited and proud that this course is really out there! For anyone thinking about signing up: do it! This investment is priceless - it's going to pay off tenfold. It's going to take your course to a whole new level you didn't even know was possible.

The Incubator is deliberately different (which is exactly what you want your program to be #AmIRight)

A cozy-yet-luxe playspace that’s your home for 4+ months

No racing. Pure devotion to brilliance in a way that respects the time and energy you have available

I firmly believe that if you want an industry-leading asset you’re heart-burstingly proud of and that promises epic results for clients, the birthing of it is not a process that can be rushed. If the industry has made you believe that you can whip up and sell out a life-changing program in a few days, I’m sorry. It’s not you, it’s them.

Just like I’m not about cookie-cutters, I’m not about cutting corners either. That’s why the Incubator is a “stay as long as you like” place, with a 4 month initial commitment. 4 months is the minimum time I recommend to design, create, and launch your dream signature offer, though most people take 8-10 months or longer.

Customisable pathway frameworks, backed by neuroscience

When you first join The Incubator, you take a quiz to put you on one of six perfect path “start lines” based on where you currently are and where you’d like to go.


    Expansive and detailed, you'll design, fully build, and then launch your first program


    A blend of the Architect + Wayfarer pathways where you design, build, launch and then finish building your first program


    For the adventurer at heart, design, pre-sell and then build your first program


    *coming Spring 2023* uplevel your existing program using strategic changes and retrofits


    *coming Spring 2023* restructure and evolve your existing program into a next level learning experience


    *coming Spring 2023* make waves with your own industry changing certification program

There is no one-size-fits-all approach

The Incubator is specifically designed to support you from exactly where you're at in your program creation journey and guide you to your desired result

All of the pathways have neuroscience-backed frameworks that can be adapted to fit you perfectly.

Within each pathway, you’ll explore alllll the possible ways to give your program a unique heartbeat that’s on the frequency of both you and your ideal clients. Think of it like a choose your own adventure where you know the end result is Loreal levels of worth it!

An intentional blend of personalized 1:1 feedback, group coaching, and self-study

Being a learning designer has its advantages. I know what you — as a unique individual — need to get the results you want, and I’ve designed The Incubator accordingly.

SELF-study materials

Access self-study materials appropriate to your custom pathway, which will lead you step-by-step from where you are to having your dream program fully designed, created, and launched in a way that feels like a deep exhale.

No fluff. No filler. Plenty of room for personalization

group coaching

Weekly support on your journey. I’m an expert in all the possible pathways, I’m not simply walking you down one straight path because that’s the one I’ve walked myself. These conversations allow for context and nuance and CREATIVITY custom-tailored to you.

Exactly what most “course creation courses” are missing.

1:1 feedback

Get professional eyes on what you’ve poured your heart into, as well as recommendations and ideas based on your unique situation. Honestly? I know deep down you want validation that your program is really freaking good, and that’s what this depth of support can provide.

Goodbye overthinking.

Rest assured, you won’t ever be dropped like a hot potato. I’m deeply invested in your success. (I even have each member’s photo pinned to a board in my office!)
When we work together, I’m all in.

Nicole Clausen

Nicole launched a certification in inventory management

Because I fell so in love with the program and because my community fell so in love with the program, I had my most successful launch ever.

People love being in the course, they feel really energized and they are feeling so confident about their skills and abilities. Working with Emily, we really created such an intentional program, that was not only fun but educational. I love talking about it and I can't wait to tell everyone about it.

My launch came in just over $75,000 dollars for the open cart period.

That is by far my most successful launch. But most importantly, my students love it. They are seeing amazing results and it felt so good creating the program and that to me is more important than anything else.

Without Emily, I don't think any of that could have happened. Truly working with her has been such a blessing.

Maci designed a signature program on mindful sexuality

Emily turns a light on the corners of your imagination, igniting a sense of possibility and confidence in your vision.

If you want a personable, authentic and encouraging guide, Emily is your person. She is one of those rare people who underpromise and over-deliver. She is generous with her time, materials, and expertise, taking you behind the curtain to see how she makes her personal course creation magic. After working with Emily, I have a clear roadmap for designing online courses, launching products, and delivering programs aligned with my goals, values, and personality. So, if you're on the fence, don't hesitate. Emily invests in you equally or more than what you invest to receive her guidance.

Tasha Booth


Emily is my go-to expert for courses and group programs.

Whether it's a brand new offer or elevating an existing program, Emily has helped me craft learning experiences unlike anything I've ever seen before! I continue to see incredible results in my students and know that each one of my programs is engineered for powerful transformation.

Come take a walk with me!

Keep reading below or watch this walkthrough video to take a peek inside the Incubator

Custom Program Pathway + Guidebook

You’ll start by taking a quiz that puts you on your perfect program pathway and unlocks your first present: your pathway guidebook.

This guidebook gives you a four-month timeline (though you can absolutely take longer if that works for you) and a step-by-step customizable action plan so you know exactly what you need to do to bring your dream program to life in a way that respects the unique way you’re built as a human.

You’ll get access to bite-sized lessons and action steps according to your unique creation journey. Each one is easy to implement so you can focus on packaging your brilliance without feeling like you’re trying to put a thousand-piece puzzle together with no idea what the final picture looks like.

People are searching for the exact result YOUR program could facilitate right now

High-Value Milestone Rewards in The Incubator is my way of lovingly motivating you to get an asset you + your perfect-fit clients are 100% obsessed with out into the world!

  • Design Your Program’s Unique Macro Structure

    Using my signature framework for designing a program that always gets results, you'll map out the feel-good foundational structure of your program so that it’s aligned with your natural teaching style and accounts for your ideal clients’ learning styles.

    Your milestone reward: A 45-min 1:1 call to deep dive into your design and how it could be refined for optimal results.

  • Develop Your Brilliance Blueprint

    The Brilliance Blueprint is where you’ll fully flesh out your dream program and keep all your ideas organized. This will make the practical building part of your program so much easier (hello: flow!) because you know exactly what you need to create and what each section needs to include. Down to the tiniest of details.

    Your milestone reward: A personalized video review of your full program design so you’re unshakably confident in the transformation it promises and HOW you facilitate that in a way that feels delightful.

  • Create a Launch-You-Love Event Outline

    Select + outline your ideal type of launch event to lead your clients seamlessly into your program. You’ll feel crystal clear on what to cover, how to implement, and when/how to pitch your program in a way that makes you feel joyful not jaded.

    Your milestone reward: A personalized video review of your full launch event outline so you finally feel cloud 9 excited about selling your program — the ick will have well and truly left the building.

  • Design Your Program Materials

    Time to bring your purpose-fuelled program to life! Using my tools and templates you'll create your high-impact program materials in a way that makes your soul sing and that isn’t super time-consuming (or expensive). There’s no need to fear a bunch of complicated tech stuff either—promise!

    Your milestone reward: A back pocket 1:1 “SOS” call that you can use whenever you're feeling like the puzzle pieces aren’t quite fitting together and you need an expert (me!) to see what you can’t. This can actually be used at any point during your time in The Incubator but clients love to use it here!

  • Irresistible Sales Page Copywriting Support

    Write a love letter to your people in the form of a sales page that sings the praises of your gotta-have-this program. You’ll be provided with a simple skeleton to follow to ensure you cover all the sales psychology bases while still being infused with your personality.

    Your milestone reward: A full review + audit of your sales page copy by a pro copywriter so you know the words you’re using sound like you and are primed to convert the people you want to work with most.

  • Launch Your Life-changing Program

    Choose a launch approach that works for your personality type and energetic availability so that sharing your incredible program feels like the most natural thing in the world and ensures the right people are guided gently towards a full-body YES.

    Your milestone reward: A secret surprise 😉

The short + sweet for the skimmer's out there 😉

What's included in the Incubator

  • Custom Program Pathway & Guidebook
  • Intimate weekly live group coaching calls (90 min)
  • Lifetime access to my full program suite (8 courses, valuing $2,400K+)
  • 2x 45-min private coaching calls when you reach milestones
  • Video review of your full program design
  • Video review of your launch event outline
  • Full review and audit of your sales page copy by a pro copywriter
  • Private community for 24/7 peer support
  • A few surprises…

Your investment: $4400 USD or 4 monthly payments of $1100 USD

The courses and milestone rewards alone total over $6300 in value. You're also getting 4 months' worth of weekly live group coaching calls and access to a private community, which is so valuable it’s impossible to quantify! (Though for reference, if you wanted to work with me for private coaching for the same amount of time it would be over 10K.)



I have felt so supported, so led on a journey of self discovery and held in a way that has guided me to create something that I didn’t even believe I could create

Without Emily's love, cheerleading and intelligence and incredible framework, without any of that I wouldn’t be here being able to express my gifts and my body of work.

I’m so impressed with how many incredible answers Emily comes up with on the spot to every problem you have, she always has a solution and gives such a fascinating perspective. Her answers are so kind and supportive for you as a unique individual, it’s never a cookie cutter response. She’s really listening to who you are and thinking about how to get you best into flow with your creation.


A Closer Look at the Next 4+ Months



weekly calls




program blueprint


Website Icons


The Incubator has been crafted with a 4-month initial commitment because that’s the minimum time I recommend this process take if you want to do it with excellence. Some love the acceleration, many take longer. Both are perfect! After the 4 months, you can choose to stay in The Incubator on a month-to-month basis for continued access to all live calls and milestone rewards.

Your signature program, your timeline.

Why work with a learning design expert versus a marketing expert?

Literally my favourite question in the world.

There are two major problems within the online course building industry.

(More specifically, with the other courses out there that claim to teach you how to create a course of your own…)

Problem #1: Ironically, they missed the whole 'create a course' part of it.

No shade (okay, maybe some), but the reality is, the majority of those other programs are created by marketing geniuses, not learning designers (like me!) who are experts in the science of how people actually learn.

So while you may get a great launch strategy, you're not going to get the in-depth support of architecting a transformation in your program. THAT is what gets people to complete it, get incredible results from it, and tell everyone they know about it.

Problem #2: They assume one-size-fits-all.

Building a signature program isn’t a beach kaftan. Although, I’ll admit…there's something really sexy about 'the perfect, proven approach'. Until you actually try to implement it and realize that it doesn't work for you AT ALL.

The reality is that you and your expertise is utterly unique, which means that you deserve frameworks that you can apply to your exact situation, without overtaxing your nervous system, without a breakneck creation schedule, and without trying to force your brilliance into a box.

what people are saying

Still feeling into whether the Incubator is right for you?

Hmm let's see...

  • You LOVE serving your people, but you’re maxed out with 1:1 work and you know you can’t continue with a calendar this stacked.
  • You’re looking to add in sustainably scalable revenue that shares your knowledge with a wider audience so you can make a bigger impact without losing the personal touch.
  • You have a desire to do things in a way they’ve never been done before - cookie-cutter approaches make your soul shrivel up like a prune.
  • You’re either creating your first signature program and you want to make sure you do it right, OR you have an existing program that you know could be a gazillion times better.
  • The thought of getting a bad review or poor feedback practically keeps you up at night. And not only because there is a little bit of a people pleaser in you (wink)—but because you truly want to make a difference.
  • You’re also afraid of not getting any feedback at all because people weren’t motivated enough to actually finish your program and get the results they wanted when they invested.
  • You care about doing things with beauty, integrity, and excellence—you don’t actually buy into the belief that “done is better than perfect”.
  • You know you’re capable of creating an “oh my god, best program ever” experience but you’re too close to the subject matter to see how and would value expert guidance in making it happen.

I’m 100% confident that it will work for you regardless of industry or niche.

The beauty of my frameworks (and learning design in general) is that YOU get to be the subject matter expert and I help you translate your genius into a life-changing program.

I know because I've worked with all sorts of coaches, creatives, B2B & B2C companies, inventory managers, mindset coaches, graphic designers, brand strategists, copywriters, salary negotiators, recruiters, sexuality experts, accessibility advocates, travel bloggers, influencers, and more.

Got Questions?

Let's get you some answers

It’s time to set yourself up for sustainable success with a signature program that feels like an extension of your soul and creates holy cowtransformation for your people

I believe the Incubator is the best place on the internet to show you how to do that in a way that honours every part of you. If you feel the same, I’m inviting you to apply right now.

I can’t wait to connect with you and help you package your brilliance in a way that allows you to support your favourite people in a way that lights up your whole soul

Sofie Von Marricks


I was able to create something truly transformational

I was able to create a landmark program that I feel so confident in and that brought in an additional 20k that I wasn't even planning for that month. Working with Emily was a turning point in my business. Her coaching style is so warm and so open, she's able to ask the questions that really make you think about what your gifts are really meant to do for the world. I have never seen more connection, transformation and action and follow through from the participants compared to any of my other programs. I feel really powerful with my programs now.

A surefire way to feel your program will get your people results - and give you along the way

What's included in the Incubator

  • Custom Program Pathway & Guidebook
  • Intimate weekly live group coaching calls (90 min)
  • Lifetime access to my full program suite (8 courses, valuing $2,400K+)
  • 2x 45-min private coaching calls when you reach milestones
  • Video review of your full program design
  • Video review of your launch event outline
  • Full review and audit of your sales page copy by a pro copywriter
  • Private community for 24/7 peer support
  • A few surprises…

Your investment: $4400 USD or 4 monthly payments of $1100 USD

The courses and milestone rewards alone total over $6300 in value. You're also getting 4 months' worth of weekly live group coaching calls and access to a private community, which is so valuable it’s impossible to quantify! (Though for reference, if you wanted to work with me for private coaching for the same amount of time it would be over 10K.)