The Incubator

A four-month, intimate group coaching experience that leads you step-by-step from idea to fully launched, life-changing program (without hustle-mode, burnout or cookie-cutter icky strategies)

You have a vision for your program, and the potential is so real you can feel it

But right now, it’s just you, your half-finished outlines, piles of post-it notes, and a mountain of to-dos. (Ughhhh, at this point it feels like they’re practically mocking you.)

Because the logistics of packaging up your expertise, experiences, knowledge, and unique touch of magic, has your brain spinning. To say the least. 

You know how to get people incredible results through your 1:1 work, but translating that to a scalable program is a different story. The sheer volume of content that’s in your brain is overwhelming. Let alone, trying to figure out how to package it up in a way that's sustainably scalable for you without sacrificing your people's experience.  When it comes to the nuts & bolts of what’s tangibly needed to make your program life-changing, you feel totally stuck.


(And not one of those plans that totally glosses over the actual mechanics of creating a course. You’ve been there, tried that.)

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Creating your signature program isn’t about developing an “info product” or creating “passive income.”

First of all, the whole notion of 'passive income' when it comes to courses is bullsh*t. While the bromarketers may be selling the dream of whipping your course together in a weekend and then sit back and sip margaritas on the beach, the reality is that building a program takes time.

It takes time and energy - both to build and to run.

That's why I don't consider courses passive at all, I see them as a living, breathing thing that evolves with you and your people.

And the good news is that your program can be built in a way that’s sustainable for your business, your energy and for your life.

The way I see it, your program has the potential to be a life-changing experience.

Not only for you by adding more space back into your day, but for your people as you lead them through a journey to transformation.

Through The Incubator, I’ll teach you how to build a program that generates the kind of testimonials that prove it.


Feedback from Karens students
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Hi lovely, I’m Emily!

A learning designer for entrepreneurs—also described by my clients as a course doula, transformation architect, and macaron connoisseur.

Okay, fine, that last one is self-proclaimed. But truthfully, I'm an expert in architecting life-changing online programs, from tiny offers to certifications and everything in between.

While my career started within the commercial, government, and university sectors, once I found the Narnia that is the online business world, I never looked back. I've worked with multi-6 and 7-figure business owners in diverse niches from best-selling authors to coaches, strategists, and agency owners. I’m willing to confidently brag about my expertise because the outcome of working with me is always the same:

You’ll genuinely enjoy creating a program you’re not only excited to launch, but one that will definitively & consistently get your people incredible results.

My approach blends the science of learning psychology, with the magic of intuition, and your unique brilliance. This results in the development of a transformational program while honoring your personal capacity, goals, and preferences. (i.e. If live calls make your soul bleed out your ears, then you’re not going to build a program around live calls, okay!?)

With The Incubator and my dedicated support, you’ll no longer want to hurl at the mere thought of building, creating, and launching your program. Instead, you’ll walk away having architected a brilliantly effective program that transforms your life & business.

Tasha Booth

Emily is my go-to expert for courses and group programs.

Whether it's a brand new offer or elevating an existing program, Emily has helped me craft learning experiences unlike anything I've ever seen before! I continue to see incredible results in my students and know that each one of my programs is engineered for powerful transformation.

- Tasha Booth


As a Generator by Human Design, I'm not afraid to light the bro-marketing rule book on fire

Instead of following a cookie-cutter approach, I'll guide you toward doing things in a way that feels deliciously, luxuriously fun for you

Giving PowerPoint slides the side-eye? Don’t have to have ‘em. Dread writing a script? Let’s create a detailed outline and let you free-fly on the mic. Can’t imagine spending close to six figures on video production? And why should you!? Stuck on how many (and what kind of) materials to include? We’ll find your sweet spot.

Consider this your official permission slip to ditch the “shoulds” of course creation. Anything is possible as long as we’re intentional.

My objective is for you to feel so aligned and obsessed with the program you’ve created that you can’t help but want to shout about it from the rooftops.

(Not hide, cringe, and question whether it’s any good each time you see a new enrollment. *Shudders*)


You need to hire Emily

If you're nervous about creating your first online course, you're not sure what to include and what to leave out, and you want to ensure your clients finish the course and experience a powerful transformation, you need to hire Emily! She will help you shake off your self-doubt, make you feel wildly confident in your own material, keep your content streamlined, focused, and actionable, and leave you with a clear action plan of next steps, so you can bring it all to life!

- Ashley Cox

HR Partner

allow me to introduce you to

The Incubator

My four-month, intimate group coaching program that leads you step-by-step from program idea to fully launched in a way that respects your energetic needs and celebrates your brilliance.


The Incubator takes the best of a self-study curriculum, group community, and personalized 1:1 support—

providing you with adaptable and easily customizable frameworks so you can not only create a life-changing experience for your people but feel incredible while doing so.

what people are saying


Your Enrollment to the Incubator Comes With…

Keep reading below or watch this walkthrough video to take a peek inside!

01 - Custom Program Pathway & Guidebook

After logging into the course platform, you’ll start by taking a brief quiz. This helps determine your custom program pathway and unlocks your first present: your pathway guidebook.

This guidebook gives you a four-month timeline and a step-by-step action plan so you know exactly what you need to do to bring your program to life.

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02 - Weekly Live Group Coaching Calls

Every week, we'll meet for our 90-minute group coaching calls to take you from idea to ready to implement. The group size will intentionally remain small & intimate (in fact, it’s capped at 20 people per pod!) so there's plenty of time for individualized feedback and coaching.

Calls are either Tuesdays or Fridays at 10:30am PST, depending on the pod you choose at checkout.

The last week of each month we take off from our calls, so that you have time to integrate what we've been learning or catch up if you're feeling behind.

03 - My Full Program Suite

(AN OVER $2400 VALUE!)

With your enrollment to The Incubator, you’ll instantly unlock lifetime access to all of the courses in my program suite, including:

  • Course Creation Magic
  • Group Program Magic
  • Group Call Confidence
  • Winning Workshops Toolkit
  • Course Builder Box
  • Launch Magic
  • Done-For-You Vault
  • SOS Toolkit

The point of this isn’t just to throw extra content at you and call it “added value”. Based on your specific pathway, you’ll be intentionally guided through the most applicable parts of these programs and materials. Not to mention, since your access to these courses isn’t going away, you’ll have them to refer back to for your next program or launch, too!


04 - Milestone Rewards

(AN OVER $3900 VALUE!)

The support doesn’t stop with weekly group calls. As you complete major milestones along your journey, you'll unlock high-level rewards with yours truly and 1 other expert including:

  • A 45-min 1:1 call to deep dive on your program’s macrostructure ($750 USD value!)
  • Personalized video review of your full program design($650 USD value!)
  • Personalized video review of your launch event design($650 USD value!)
  • Personalized video review of 1 module’s worth of content ($650 USD value!)
  • Full review and audit of your sales page copy by a pro copywriter ($350 value!)
  • A secret surprise to celebrate your program launch ($100 value!)
  • A back pocket 1:1 “SOS” call that you can use whenever you're feeling stuck ($750 USD value!)

05 - Private Community

Another benefit of The Incubator’s group program nature is that you’re able to connect with like-minded entrepreneurs and attend bonus events in our private Slack community.

It’s a great way to learn from others, gain additional feedback, celebrate all your wins and even generate future interest and potential word-of-mouth referrals for the program you’re building.


06 - Bonuses Workshops & Surprises

I’ll admit, I’m an overdeliverer. So during your time in The Incubator, you’ll also receive an invite and free access to any other workshops I’m hosting, plus fun surprises mailed right to your doorstep to celebrate your progress. I genuinely care about my people (aka you!) as much as you care about yours.

Your Milestone Rewards are part of how I follow my own advice…

Within The Incubator, your hard work is rewarded with even higher-level support to continually move you closer to completion.

Because people don’t talk about programs they don’t finish, and people don’t finish programs that firehose them with 2 hour long videos and boring workbooks.


The Building Blocks of Your Transformational Program

While Unlocking Milestone Rewards Along The Way

This program intentionally provides you with bite-sized lessons and action steps. Each one is easy to implement so you can create without all the stress or overwhelm.

This program intentionally provides you with bite-sized lessons and action steps. Each one is easy to implement so you can create without all the stress or overwhelm.

  • Determine Your Program’s Macro Structure

    Using my signature framework for designing a transformative course, you'll map out the foundational structure of your program so everything you do from here is done with purpose, intention, and flow.

    Unlocks a private coaching call with me

  • Develop a Program Blueprint

    Fully flesh out your dream program and keep all your ideas organized in this detailed guide. This will make the actual building part of your program so much easier because you know exactly what you need to create and what each section needs to include.

    Unlocks a detailed review of your full program outline

  • Create a Launch Event Outline

    Choose and outline the perfect type of launch event to lead your people seamlessly into your program. You’ll feel clear on what to cover, how to execute, and when/how to pitch your program.

    Unlocks a video review of your launch event outline

  • Design Your Program Materials

    Time to bring your program to life! Using my tools and templates you'll create your program materials in a way that’s high-value and high-impact but not super time-consuming (or expensive). There’s no need to fear a bunch of complicated tech stuff either—promise!

    Unlocks a review of a selection of your program content

  • Sales Page Copywriting Support

    Write a love letter to your people in the form of a sales page that sings the praises of your amazing program. You’ll be provided with a base formula to follow and the opportunity to have it reviewed & edited by a pro. If you feel in need of further resources or referrals, I’ve got you covered there, too!

    Unlocks a sales page review by a copywriter

  • Launch Your Program

    Choose a launch approach that works for you (aka doesn’t exhaust you or leave you feeling slimy). It will feel so good to finally share your incredible program with your audience!

    Unlocks a surprise launch celebration gift!

  • plus call in back-up if needed!

    Sometimes we run into snags along the way or just get a bit stuck. Use this backpocket SOS call with me for a little extra TLC along your journey

    Private coaching call to be used when needed

The Investment Details

What's included:

  • Custom Program Pathway & Guidebook

  • Weekly live group coaching calls (~12 total)

  • Lifetime access to my full program suite (8 total courses, valuing $2K+)

  • 2x 45-min private coaching call

  • Video review of your full program design

  • Video review of your launch event design

  • Video review of one lesson, workbook and slide deck

  • Full review and audit of your sales page copy by a pro copywriter

  • Private Community

  • Bonus Workshops & Surprises

Monthly Payments

4 x $997


1 x $3697

The true value of this program adds up to over $6300 for just the included courses and milestone rewards alone. You're also getting 4 months' worth of weekly live group coaching calls and access to a private community, (for reference, if you wanted to work with me for private coaching for the same amount of time it would be over 10K)

Karen Powell

Emily helped me see things I couldn't see

Emily's expertise was exactly what I needed in creating my online transformational experience. I was looking for someone who would help me with more than just a course structure. I wanted someone who valued the outcome for the learner above all else. Emily was able to see the big picture and keep all the details organized when I could not. Even during some of the most confusing development phases for me, I always felt Emily had everything under control and would be able to put it all together beautifully in the end. And she did. She helped me see things I couldn't see, and in our collaboration we've created something very special together. I'm incredibly grateful for her combination of expert course creation and heart-centeredness!

- Karen Powell

Creativity Coach


A Closer Look at the Next 4+ Months

In our calls, I lead us through my signature framework for designing transformational online programs. While the general process for each program is the same, everyone is a little bit unique and so I adapt and adjust as needed to make sure that you are getting exactly what you need to feel 100% confident in your dream program.



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program blueprint


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While The Incubator has been crafted as a 4-month program, you can later choose to stick around beyond that point for continued access to all live calls and milestone rewards, on a month-to-month basis. You will also have the option to upgrade to Voxer access for 1:1 voice & text chats with me. This is your journey, your timeline, your signature program, remember?

You can rest assured that you won’t ever be dropped like a hot potato. I’m deeply invested in your success. (I even have each member’s photo pinned to a board in my office!) When we work together, I’m all in.

here’s the thing…

As a professionally trained Learning Designer, who’s previously developed training materials at the corporate, government, and university levels:

I saw two major problems within the online course building industry. (More specifically, with the other courses out there that claim to teach you how to create a course of your own…)

  • Problem #1: Ironically, they missed the whole 'create a course' part of it.

    No shade, but the reality is, the majority of those other programs are created by marketing geniuses, not learning designers (like me!)who are experts in the science of how people actually learn. So while you may get a great launch strategy, you're not going to get the in-depth support of architecting a transformation in your program.

  • Problem #2: They assume one-size-fits-all.

    But building a signature program isn’t a beach kaftan. Although, I’ll admit…there's something really sexy about 'the perfect, proven approach'. Until you actually try to implement it and realize that it doesn't work for you AT ALL.

    The reality is that you are totally unique, which means that you deserve frameworks that you can apply to your exact situation, without overtaxing your nervous system,  without a breakneck creation schedule, and without squishing yourself into someone else's idea of a launch.


You could say building a course is a lot like building a house.

(Is that cliché of me to say?)

Think of it this way: You wouldn't start trying to build a house if you didn't know whether you were building a cabin, a condo, or a mansion. You have to know what it is and why you're building it before you start nailing 2x4s or choosing wallpaper.

You have to create a blueprint, establish the foundation, and intentionally design each detail around the desired end result.

The same is true for creating, building, and launching your signature program.
While you’ll be wearing all the hats of an architect, builder, and interior designer, you’ll be doing so with my step-by-step support.

Even if you’ve already built your course, I’ll help you determine whether it needs to be ripped down to the studs or whether it just needs a fresh coat of paint and new windows.

Here are some of the tangible ways we’ll build out (or improve upon) your course for maximum transformation.

  • Ensuring you don’t have too much content (yes, it’s way more of a thing than too little content!)

  • Switching your mindset and approach from information-first to action-first learning

  • Creating a strong program orientation to avoid student drop-off due to not being set up for success from the beginning

  • Adjusting the format or structure—whether the order is jumbled the journey isn't focused, or you’ve assumed learners have skills they don't…you’ll be equipped to avoid these common pitfalls

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So, how do you know whether The Incubator is right for you? Let’s see…

  • You’ve scaled your business to (or well beyond) the six-figure mark and are MAXED OUT with 1:1 work.

  • You’re looking to add in sustainably scalable revenue that shares your knowledge with a wider audience so you can make a bigger impact.

  • You have a desire to do things in a way they’ve never been done before - honestly, cookie-cutter approaches make you gag a bit.

  • You’re either creating your first-ever signature program and you want to make sure you do it right, OR - you have an existing program that you know could be so much better.

  • The thought of getting a bad review or poor feedback practically keeps you up at night. And not only because there is a little bit of a people pleaser in you (wink)—but because you truly want to make a difference.

  • You’re also afraid of not getting any feedback at all because people weren’t motivated enough to actually finish your program.

  • You care about doing things with beauty, integrity, and excellence—you don’t actually buy into the belief that “done is better than perfect”.

  • You know you’re capable of creating an “oh my god, best program ever” experience - but you could use my expertise in making it so.

Furthermore, I’m 100% confident that it will work for you regardless of industry or niche. The beauty of my frameworks (and learning design in general) is that YOU get to be the subject matter expert and I help you translate your genius into a life-changing program. I know because I've worked with all sorts of coaches, creatives, B2B & B2C companies, inventory managers, mindset coaches, graphic designers, brand strategists, copywriters, coaches for parents of gifted children, accessibility advocates, travel bloggers, influencers, and more.


Questions + Answers to Check Off Your List



Could you simply ‘x’ out from the page and wait for another month or two…or three to go by? Sure you could. But I’ll challenge you to really consider how different life could look 4 months from today if you choose to invest in yourself and enroll now. What would be made possible by having your program live in the world?

You’ve been growing increasingly frustrated with capacity issues, maxing yourself out, and constantly trying to escape burn-out. But you and I both know, that’s not a fun way to work and live. Creating your signature program won’t happen by spontaneous combustion, but only through intention. Which is what you’ll get with The Incubator.

Don’t let others in your space (and even those newer to the playing field than you) launch programs of their own left & right and cause you to sink further into discouragement.

You can do this. You can create more freedom for yourself in the very near future. It may not be totally hands-off or “passive” but it will be more than worth it. I can promise you that!

There are two directions you could go from here:

  • Option 1

    Attempt to go at it alone, having one too many late-night meltdowns, intensive Google searching rabbit roles, or simply just be left feeling exhausted and depleted by the end of the process. And so, bringing your course to life remains in the “one-day” pile.

  • Option 2

    Bring your program to life by following a bite-sized, actionable roadmap. Not to mention, do so in the most fun way for you possible! (Think less crying into a pint of ice cream, more toasting champagne at the spa to reward your efforts).

You tell me which one sounds more fun

This I know is true: The whole process can feel expansive, supportive, and intimate—a pure revelry of everything that makes you magical.

Sofie Von Marricks

I was able to create something truly transformational

I was able to create a landmark program that I feel so confident in and that brought in an additional 20k that I wasn't even planning for that month. Working with Emily was a turning point in my business. Her coaching style is so warm and so open, she's able to ask the questions that really make you think about what your gifts are really meant to do for the world. Through Emily's method, I was able to create something that is truly transformational - I have never seen more connection, transformation and action and follow through from the participants compared to any of my other programs. I feel really powerful with my programs now.

- Sofie Von Marricks

Life Coach

This is a surefire way to feel certain your program will get your people results— and give you life along the way.

The Investment Details

What's included:

  • Custom Program Pathway & Guidebook

  • Weekly live group coaching calls (~12 total)

  • Lifetime access to my full program suite (8 total courses, valuing $2K+)

  • 2x 45-min private coaching call

  • Video review of your full program design

  • Video review of your launch event design

  • Video review of one lesson, workbook and slide deck

  • Full review and audit of your sales page copy by a pro copywriter

  • Private Community

  • Bonus Workshops & Surprises

Monthly Payments

4 x $997


1 x $3697

The true value of this program adds up to over $6300 for just the included courses and milestone rewards alone. You're also getting 4 months' worth of weekly live group coaching calls and access to a private community, (for reference, if you wanted to work with me for private coaching for the same amount of time it would be over 10K)