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Market research meet offer magic

Uncover your audience's deepest desires so you can create an offer that's custom-tailored to their needs

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I think I need you to pinch me, I can’t believe

I think I need you to pinch me, I can’t believe this...

Because in 10 days, I’ll be hosting my first business retreat in the sun-soaked south of France.

This retreat literally started as a dream earlier this year - an image of a small group of entrepreneurs sharing their vision for their work around a harvest table under twinkling lights, the scent of dried lavender hanging in the air.

It started with me saying to my husband, “I have a wild idea - what if I booked a villa in France and invited my favorite people for a weekend of masterminding, private coaching and exploring Provence… oh and want to cook for us babe?” (he said yes 😉)

I think it didn’t hit me until I was working on the welcome guide, detailing how we’ll spend our days, that this is real and it’s happening.

I mean, just swipe ➡️ to look at this weekend I have planned for us 😍

And there’s still time for you to join us.
My intention is for this retreat to be a portal, a gateway into your next level of your business.

✨ What needs to be clarified, explored, refined or removed in the way that you express your body of work?

✨ What needs to shift in your offer ecosystem?

✨What needs to be supported in how you hold yourself as a facilitator?

This retreat is about balance: time for connection and time for yourself, time for detailed work and time for big picture energy, time for creation and time for integration.

I’ve taken my years of experience as a learning experience designer, a facilitator and someone who has attended in-person events (good and bad) to intentionally architect a space where you can relax and receive, where you can sink into your vision for new expressions of your business, where you can be fully immersed in the energy of your body of work.

If you’ve been craving in-person connection, if you’re ready to step into a new level of your work, if your soul is lighting up like a sunflower at the idea of this experience: you’re invited to join us.

Find out more at the link in my bio, or DM me to chat all things France retreat 😍

To dreams coming true,
Emily

Ps. Can’t make this one? Send me a DM to be added to the waitlist for the May 2024 Provence retreat.

Honestly, it’s hard to put into words how import

Honestly, it’s hard to put into words how important this work is.

I wish I could make it a prerequisite for anyone creating courses and programs.

Not just because the simple, approachable shifts in how you deliver your program can make a huge impact on how safe and comfortable your learners feel, allowing them to get the most out of your learning experience,

But because when we apply these same trauma-informed approaches to ourselves, we say a massive %$#@ you to the hustle, burnout, and dysregulation-central that is the current state of the online business industry.

We get to be the example of how we can deliver life-changing programs without frying our nervous system, without being pulled outside of our expertise, without sacrificing the joy, comfort, safety or values that our soul needs to thrive.

We deserve to feel so supported and safe as we navigate new levels of impact and share our magic with the world.

That's why I recently collaborated with a trauma expert to bring you Your Stuff My Stuff, a self-study course showing you how to apply trauma-informed approaches to delivering your programs.

It’s currently on presale for $111 - learn more at the link in my bio or at emilymwalker.com/traumainformed/

To walking our talk,
Emily

#womeninbusiness #womenempoweringwomen #femaleentrepreneur
#womeninbiz #businesscoach #entrepreneurmindset #businesswoman #womenleaders #solopreneur #entrepreneurialmindset #womensupportingwomen #smallbusinessowner #womenentrepreneurs #onlinebusiness #femaleceo #businessgrowth #womenhelpingwomen #businessmentor #successmindset #entrepreneurship #coursecreation #womenceo #femalefounder #personalgrowth #professionalgrowth #onlinebusinesscoach

When people don’t feel safe, they literally and

When people don’t feel safe, they literally and physiologically cannot fully engage with the learning experience that we’re offering.

Safety, in all aspects of life, is in the eye of the beholder, or in our case, the learner.

We can’t be the ones to determine if someone feels comfortable opening up and sharing on a live call, or if their nervous system feels calm and regulated in our container, or if a topic or an interaction is going to activate them.

It’s not up to us as the leader and facilitator of a learning experience to determine whether or not someone else feels safe.

For this reason, we can’t guarantee that we offer a safe space - but what we can offer is to do our best to facilitate a ‘safe enough’ space.

That is why I am so excited to invite you to our August Course Cafe:

Incorporating Trauma-Informed Principles into Your Programs
Monday August 28th at 10:30am PST

In this free, live cafe, I’ll be joined by my sibling Mattie, a licensed therapist and trauma researcher, where together we’ll be taking you behind the scenes using my programs as a case study of how you can incorporate trauma-informed principles into all of your offers.

Sign up at the link in my bio or at emilymwalker.com/cafe

#womeninbusiness #womenentrepreneurs #onlinebusiness #womenleaders #entrepreneurialmindset #businesscoach #onlinebusinesscoach #womeninbiz #smallbusinessowner #businessgrowth #businessmentor #onlinebusinessmentor #personalgrowth #selfimprovement #growthmindset #positivechange #lifelonglearning #personaldevelopment #traumainformed #traumainformedpractice #traumainformedapproach #traumainformedcoaching #traumainformedcoach

Our fear tells us that scaling means diluting, mea

Our fear tells us that scaling means diluting, means losing what matters most.
We can focus on what we think we’re losing - less intimacy, less connection, less results, less human-ness, less ability to stay in alignment and integrity.

But we are in control. We are in the driver’s seat. We are the architects behind our offer ecosystem.

And we get to decide what comes with us in this new expansion of our business.

✨ If you want to maintain intimacy with your people, we can design scalable small group offers.

✨If you want to keep a finger on the pulse on what you’re people are working on, we can weave in asynchronous feedback points

✨ If you want to customize the experience to your learner, we can design pathways or case studies or context-based choose your own adventures.

Because scalability, expansion - it gets to mean more of what you want most:

more impact, more income, more people engaging with your message and mission, more freedom, more open space on your calendar, more time with your family, more flexible revenue to donate to your favourite causes or offer scholarships or new pricing models,

For me, scalability looked like a pathway-driven, hybrid 1:1 x group program in the form of the Incubator to have scalable intimacy, balanced with a full à la carte suite of lower-priced self-study programs that people can enjoy at their leisure.

For my client J, it’s one higher-priced self-study program to have more free time on their calendar.

For my client N, it’s a full ecosystem of blended offers for people at different levels and needs, because they want massive impact and industry leadership balanced with scalable revenue.

You get to decide what comes with you and we get to design a scalable offer ecosystem that supports what matters most.

Wanting support with this journey? Send me a DM.

Here’s to more,
E

We do a lot of things to avoid surrendering contro

We do a lot of things to avoid surrendering control.

And inside our private 1:1 containers, we have so much control.

We lead the experience, we can respond in real-time, and if something is unclear, we can clarify.

We can feel our people’s energy, we can ask and answer as needed, personalizing our responses - and (as often is the case) overdeliver to make sure our clients are through the roof elated with their experience.

But when it comes to transitioning that 1:1 magic into a group program or a self-study course or even a workshop, there is a shift that needs to happen.

You are moving from the role of coach, consultant, or director, and instead stepping into the role of facilitator, guide, mentor, and thought leader.

In a way, you are surrendering control because now you are required to trust in your clients’ own abilities to lead themselves through the experience. Especially in the case of a self-study program, where you aren’t there to swoop in and save the day if they have a wobble.

(and to clarify: this doesn’t mean that the onus is fully on them for their results - we have a responsibility too!)

Our role now is to support the autonomy and agency of our people by doing everything in our power to ensure that the learning journey is intentionally architected to set them up for success.

Moving through the discomfort that comes from growing into new roles is significantly easier when you are being gently guided and held in support.

And surrendering control is infinitely easier when you are truly, fully confident in your program.

That’s what the Incubator is for - an intimate container that blends group and private coaching to help you design, build and launch your life-changing transformational program.

Right now I’m offering a summer promotion of a bonus 5th month when you sign up for the Incubator - and you get to choose whether you start right now, in August or even September after your vacation. You get instant access to all the program materials, and your live calls and private support begin when you decide.

Fall wildly in love with your program, while being deeply supported through the whole journey, link in my bio for more info.

I love my private clients. I love the connection

I love my private clients.

I love the connections we form in our sessions, and seeing them step into new levels of thought leadership through our work together.

I love seeing the a-ha moments when we solve a sticky spot in their program, and being able to sink my teeth into their program to make sure it’s the best it can be.

Because of all of this, I resisted the idea of creating scalable offers for a long time. I let myself hold on to the belief ‘we don’t need more courses on courses’ ( 🤮 talk about keeping myself safe!)

Deep down we know moving into scalable programs is essential for growth, for the level of impact we want to have, for the vision we have for our lives.

And we can love that idea of expansion, but sometimes it feels scary to take that leap.

So here are some gentle ways to transition from private coaching to scalable offers so it doesn't feel like you're cutting yourself off from your people cold turkey.

💡 Tiny toolkit: A bite-sized treasure chest (usually less than $150) that complements your private work and supports your people in taking action

ex. Group Call Confidence that provides techniques and activities for facilitating calls in group programs

💡 Live workshop: Virtual or in person, on a topic related to your course idea

ex. A virtual live workshop where you map out your signature framework

💡Small group program: Practice teaching your curriculum/coaching in an intimate group setting, try something small like 5 people for 8-10 weeks

ex. Accelerator to help people get their first client

💡Paid beta round of your program: A paid round of your program including draft materials, offered at a discounted rate in exchange for feedback and compassion for hiccups

💡Free Guest Workshops: Facilitate and teach in other people’s communities on micro topics related to your program to practice teaching concepts and uncover common questions or stumbling blocks

Crafting your scalable offer gets to be an amplifier of all that makes you magical and all that matters most.

I’ve said it before, and I’ll say it again - you don’t have to compromise. Truly anything is possible when we are intentional.

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