Should You Start with a Service or a Course with Courtney Johnston of the Rule Breakers Club

In today’s episode, I’m chatting with Courtney Johnston of the Rule Breakers Club. Courtney dives into the Service or Course first debate, shares some tricks for action-focused course design and also explains what unicorns and goldilocks have to do with setting goals.

Meet Courtney

Courtney Johnston is the founder of The Rule Breaker’s Club where she teaches women how to package and sell their brilliance. She’s pretty much the only person who can make writing sales pages fun (hint: it involves rainbows and pots of gold). Her work has been featured on,, CreativeLive, and the Huffington Post. She’s from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her fiancé, Mohammed.

Instagram: CourtneyJohnston.Inc
Youtube: Courtney Johnston

Show Resources

Key Points

* Niche your services – it makes it SO much easier for people to recommend you and you become known as the EXPERT for that specific thing
* Start with a signature service – use your signature service as research and a platform to start a dialogue with your dream students. What do they need? What do they struggle with? What are they already doing?
* Name your modules with active verbs – this way your students know EXACTLY what they will accomplish in the module. Check out this episode for more on this topic!

Unicorns, Goldilocks and Goals, oh my!

Learn more about Courtney’s awesome approach to setting goals at :

Ready to say ‘Yay for Clients’?

You can join the Yay for Clients waitlist here: 

Leave a Comment