Part 3: Marketing & Launching Your Course
Ok, we’re at part 3 in my series around the biggest challenges I see people running into when it comes to creating their program.
So far we’ve talked about knowing when enough content is enough, and overcoming intimidation around recording videos.
So let’s talk about the elephant in the room: marketing and launching your course.
As I mentioned in the first part of this series – the biggest leaders in the industry teaching about course creation actually have marketing backgrounds, not learning design backgrounds.
So it makes sense when you look at their programs and it goes something like this:
Step 1 – choose your topic
Step 2- outline your course
Step 3 – build your course
Step 4-27 – how to launch and sell your course
It’s way easier to sell courses and webinars and other offers that promise to teach you ‘the launch secret’ ‘the marketing secret’ ‘the hidden code to sales’ when you’re convinced there is a hidden secret.
But let’s cut through the BS: there isn’t a secret.
Launching and marketing and sales boil down to one thing – providing your audience with all the details they need to make an informed and empowered decision about your offer.
Your launch gets to be a celebration of your program because you are so wildly obsessed with it and unbelievably confident in the results it gets.
Every piece of content gets to be a love letter to your people showing them what’s possible, highlighting favorite parts of the program, and clarifying FAQs or potential roadblocks.
And all those icky feelings you have around selling that make you feel gross get to drop away when you kick the bromarketing tactics to the curb.
No more overcoming objections or coercing energy. Instead, speaking to the people that you know will be served by your program.
Answering questions and making sure they have all the information they need.
Showing up not because it’s annoying, but because people are busy and often emails and Instagram posts don’t get seen the first few times.
I have STRONG opinions about launching and marketing your programs in a way that doesn’t feel gross or disingenuous. And I share them all and give you new alternatives all in my Incubator-exclusive course Launch Magic.
Because your program is too powerful to not be shared with the world and I never want a fear of launching to stand in the way.
If you’re ready to be supported start to finish, from idea to design to building to launching your program – you’re invited to apply for the Incubator.